I’ve found that one of the most effective ways to gain exposure to sell my book Perry Block – Nouveau Old, Formerly Cute is by appearing on podcasts.
Recently I was privileged to do three podcasts in one day.
“Howdy folks, this is Farm, Fields, and Manure, your podcast about the milkin' cow life. I’m your host, Clem Fairweather. We's have a special guest today Mr. Perry Block, a city feller, who's gonna tell us about a book he's written."
"Thanks, Clem. Its' a pleasure to be here. Uhh, what's that smell, Clem?"
"Horse shit. It's a common smell around a farm."
"How..uh .. nice."
"You get to like it when you grow up on a farm. Now here's a present we give to all guests on our show, Peery."
"Thank you. An ear of corn. With bites taken out of it."
"Ha! I didn't notice Ol' Betsy took a few bites. Heh-heh-heh."
"Ol' Betsy. Your horse?"
"No, me wife! Now Peery you're the first JEW! we ever had on Farm, Fields, and Manure. Lemme ask you something I've always wondered about."
"Where are your horns?"
From there it was over to You're in Focus, a podcast run by photographer Marv Clickson, who took my photograph for the back cover of my book.
"Perry Block is here to talk about his new book Perry Block - Nouveau Old, Formerly Cute," said Marv. "Welcome, Perry!"
"Thank you, Marv."
"You know, folks, I took Perry’s picture for the cover of his book.”
"Actually it was the back cover, Marv. Anyway, my book is about a Baby Boomer who's struggling to deal with the advancing..."
"Excuse me, Perry, but looking at you again, I'm just amazed at the job I did making you look palatable!"
"Yeah, you did great. Now my book is kind of a ..."
"You have those sunken eyes, enormous nose, blotches all over your skin. Fixing you up is a tribute to my photographic skills!"
"Umm ... getting back to my book."
"Let me explain the technique I used, folks. I had to use a new kind of filter called "Aging Douche Control"“...
Finally I was scheduled for a podcast the promised a true opportunity to wax eloquent about my book and maybe pot a few sales. It was called Book Blatherings.
"This is Matthew Stephenson for Book Batherings. A warm hello to book lovers everywhere. And a warm hello to Perry Block, who is our guest today.
"Thank you Matthew, I very much look forward to discussing my book today on your very book-centric show.
"Who are your favorite authors, Perry?"
"I like Fitzgerald, Hemingway, Joyce, and of course Shakespeare."
"Ah Shakespeare! Shakespeare the Bard! Will of Avon!
"What plays do you love?"
"Umm ... I very much like Julius Caesar. King Lear next. But aren't we here to talk about my book?”
“Let’s recite some Shakespeare together, Perry, shall we? How about some King Lear?”
“But … but … but…”